BRAND
PARTNERSHIPS

The bar is simple: it has to genuinely fit my audience.

THE APPROACH

Integrity is the baseline

My audience trusts me to cut through the industry BS, so I'm fiercely protective of what I put in front of them.

With me, there are no quick money grabs or tacked on ads.

When we partner, it's because your product genuinely fits what I do and what my audience needs. It has to feel natural, or it's a no.

THE FILTER

My partnership criteria

  • 01Authentic use

    Is this something I actually use, or would genuinely reach for, to run my business?

  • 02Utility over noise

    Are you an AI tool trying to get cheap “viral” attention, or are you actually solving a problem?

  • 03User trust

    Does your company have a track record of user-hostile decisions?

  • 04The bigger picture

    Are you just here to make money, or do you have a real problem you want to solve?

SELECT PARTNERS

Partners I like (on the record)

HubSpotCanvaNotionSuperhumanGranolaSEMrushTracksuitWebflow

AVENUES

How partnerships show up

  • The 2x Newsletter

    High-signal placements for brands that want to reach marketers, founders, and strategists.

  • Custom Social Content

    Deep-dives, consumer data breakdowns, and trend analysis that fold your tool into the work I'm already doing.

INQUIRIES

Let's align

If your brand fits that bar, let's talk.

Send an inquiry→